I asked the folks at Sorenson how they would describe their program and they wrote:įor over 10 years, Sorenson Squeeze has been Sorenson Media’s powerful and easy-to-use encoding tool for rendering the highest-quality video and audio files. Sorenson Squeeze is a video encoder which means it compresses audio and video files from whatever they are into whatever you want them to be. Their two highest profile products are Squeeze 9, for video compression, and Sorenson 360, for video review and distribution. Since that time, they have developed a number of award-winning video compression tools. Sorenson Media was founded in 1995 specifically to focus on the emerging field of video compression. But, when your job is to supply videos that play smoothly on different websites with the highest possible image quality, viewed on different browsers each running on different computers and mobile devices - suddenly the world becomes a very scary place. If all you need to do is transcode videos for video editing or compress a file for YouTube, any of a number of software tools can do the job. So why would anyone consider spending several hundred dollars to buy media compression software such as Sorenson Squeeze? There’s only one reason to buy any software for your business: it enables you to complete a task faster, better, cheaper, or more easily than what you are doing now. Then, there’s the ubiquitous, and free, MPEG Streamclip. It’s bundled with all Adobe media products and it’s free.
Adobe Media Encoder runs on both Macs and Windows and is the compression engine behind all of Adobe’s video products. It is very easy to feel overwhelmed and inadequate just trying to compress a single video for YouTube.Īpple’s Compressor runs only on the Mac, but is tightly integrated with Final Cut Pro X. How do you review a product as complex and capable as Sorenson Squeeze? I mean, video compression approaches rocket science.
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